Under a Gibbous Moon

Recently on tv, Miller has been running commercials for MGD 64. Its that low calorie beer that they accomplish by cutting their already watery beer with more water. So now they have a 64 calorie water. Screw you Crystal Light! Lousy 5 calorie delight. However the commercial does come with a significant rebuttal commercial opportunity.

The commercial has the setting of a well-lit bar with three guys standing around. Two with MGD 64 and one with Michelob Ultra. The guy with the Michelob is doing squat-thrusts while holding his beer in an attempt to burn off the excess calories it has. His friends shame him in front of the hot bar maid. Lesson(I guess):Drink low calorie beer and you won’t have to exercise and look stupid in front of the hot bar maid.

Here’s where Michelob uses this. They play the exact same commercial except the guy exercising says, “I would rather do squat-thrusts in the bar than drink MGD 64.” Then fade to logo or slogan or something.