No sale without a test drive
by James on Mar.27, 2010, under Technology
Brooke Crother, over at CNet, puts forth the theory that one of the reason that the Nexus One has failed to sell is that it is nearly impossible to get your hands on a demo model.
With this, I am in total agreement. I never do business with any cell phone store or kiosk that does not have actual working cell phones that test out.
The same goes for any electronics, from mp3 players to computers. These things are very expensive and yet there are still places that put out plastic shells on the shelves and say that that is enough for you to decide if you want to buy it.
That’s like going into a car dealership and the dealer showing you the manufacturer’s brochure on the car and asking you to make a decision.
While not as expensive as a car (mostly) consumer electronics are still a major purchase decision, and one that I would like to make after I have at least had the opportunity to fiddle with the buttons, check the ergonomics, and otherwise “kick the tires”.
I know there are people who will buy anything, no matter what it is(see Laser Disc) but I, personally, prefer to actually be able to see, touch, and use the products I intend to purchase. At least when they cost several hundreds of dollars.
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