Under a Gibbous Moon

Unless you’ve been living in a hole (and therefore probably not reading this) for the last several years, the death knell for traditional newspapers has been ringing. Advertising revenue is down, paper subscriptions are down, and the comics page really, really sucks.

In an attempt to prop up revenue, some newspapers are trying to wall off free-loading internet users (with hilarious results). The reason for this is that internet advertising doesn’t pay on the same scale print advertising. Pay per impression (page view) for ads are very low. Part of this is because internet ads tend to be very scattershot. Even if you are dealing with a local or regional paper, the adds tend to be for national brands, questionable weight loss products and teeth whiteners. Continue reading “A simple solution to online newspaper advertising” »